The Desk-Net Blog

Collaboration and quality. Or why the one-man band isn't the answer.

Wolfgang Krach, editor in chief of the Suddeutsche Zeitung had a shopping list; “What we needed was one brand with quality as the priority.  Paid content with online first.  Cross-media with print, digital editions, and online.”  Above all he needed to end the separation between print and web news – to create a unified newsroom while reassuring his staff that what made them all different wouldn't be lost. 

 

 

Carrot? Stick? How do you get staff onboard when you bring in change?

When it comes to editorial management we read about digital first, mobile first, or even mobile-only but most of us are looking out at newsrooms which still have the traditions of print publishing running through their workflow like ancestral DNA.