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Communications Planning
4 minutes read
5 Tips for Managing Complex Content Planning for Communications Teams

Managing content planning across multiple platforms can be a complex task, especially for large organizations with a diverse range of audiences. This blog post will discuss five tips for overcoming the challenges of complex content planning and ensuring that your content is aligned with your business goals. 

Understanding the Drivers of Complexity 

There are a number of factors that can contribute to the complexity of content planning, including: 

  • The number of platforms you are publishing content on 
  • Different types of platforms you are using, each with its own unique requirements 
  • Teams that need to publish content quickly and efficiently 
  • Collaboration across multiple teams in various time zones 
  • Creating diverse content formats such as text, images, video, and audio  

Tip 1: Address Complexity Through Structured Planning 

The best way to overcome the challenges of complex content planning is to adopt a structured approach. This means having a clear plan in place that outlines your goals, objectives, and strategies. It also means using a planning tool, such as a content calendar, to help you track your progress and stay on schedule. 

A planning tool can help you to: 

  • Organize your thoughts and ideas 
  • Communicate effectively with your team 
  • Manage your time effectively 
  • Track your progress and stay on schedule 
  • Identify and mitigate risks 

Tip 2: Prioritize Platforms 

Not all platforms are created equal. Some platforms are more important than others, and some platforms will require more attention than others. It is important to prioritize your platforms so that you can focus your resources on the most important ones. 

When prioritizing your platforms, you should consider factors such as: 

  • Platform reach assessment
  • Audience engagement evaluation
  • Publishing content cost analysis
  • Time investment in content publication

Tip 3: Integrate with a CMS for Publication Speed 

A content management system (CMS) can help you to streamline your content publishing process and improve your publication speed. A CMS can help you to: 

  • Store and organize your content 
  • Create and edit content 
  • Publish content to multiple platforms 
  • Track your content performance 

Tip 4: Use a Flexible Planning Tool for Diverse Teams 

No two teams are the same, and no two content planning projects are the same. It is important to use a flexible planning tool that can accommodate the needs of your team and your project. There are many benefits to using a content planning tool to amp up productivity and unify your global and remote workforce.

A flexible planning tool should allow you to: 

  • Create custom workflows 
  • Set deadlines and milestones 
  • Track progress 
  • Collaborate with team members 
  • Import and export data 

Tip 5: Plan for Various Formats 

In today's world, content comes in all shapes and sizes. It is important to plan for different content formats so that you can create content that is tailored to your audience. 

When planning for different content formats, you should consider factors such as: 

  • The needs of your audience 
  • The purpose of the content 
  • The platform you are publishing on 
  • The resources you have available 


By following these tips, you can overcome the challenges of complex content planning and ensure that your content is aligned with your business goals.  

If you are looking for a powerful solution for managing complex content planning, we recommend checking out Desk-Net.  Click here to sign-up now for a free trial.