Editorial Days
Content planning is still the backbone of the newsroom
Desk-Net CEO Matthias Kretschmer brought together a panel with Christopher Pramstaller, Analyst and Audience Development Editor at Süddeutsche…
Editorial Days
Using data to convert occasional readers to subscribers
Analyst and Audience Development Editor at Süddeutsche Zeitung Digitale, Christopher Pramstaller brought a data-driven approach to converting…
Editorial Days
How data and analytics convert users into customers
Stories are the tools to create loyalty, but in the search for true lock-in loyalty, Meinholf Ellers explained that the old 'fire and forget'…
Editorial Days
How user centric publishing improves reader loyalty
The Frankfurter Rundschau, based in Frankfurt am Main, publishes daily with two regional issues, one national, an online version, and an e-paper.…
Editorial Days
Shifting the focus to customer centric communication
Vincent Joye's starting point was the potential complexity of customer communications with the proliferation of channels, formats, targets, and…
Editorial Days
Building digital loyalty requires a digital focus
“This might seem a bit obvious,” Karsten Ellehauge Haag permits himself a wry smile before continuing; “but I’m sure a lot of you working in the…