ED19_Panel

Editorial Days

Content planning is still the backbone of the newsroom

Desk-Net CEO Matthias Kretschmer brought together a panel with Christopher Pramstaller, Analyst and Audience Development Editor at Süddeutsche…

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ED19_CP

Editorial Days

Using data to convert occasional readers to subscribers

Analyst and Audience Development Editor at Süddeutsche Zeitung Digitale, Christopher Pramstaller brought a data-driven approach to converting…

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ED19_ME

Editorial Days

How data and analytics convert users into customers

Stories are the tools to create loyalty, but in the search for true lock-in loyalty, Meinholf Ellers explained that the old 'fire and forget'…

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ED19_TK

Editorial Days

How user centric publishing improves reader loyalty

The Frankfurter Rundschau, based in Frankfurt am Main, publishes daily with two regional issues, one national, an online version, and an e-paper.…

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ED19_VJ

Editorial Days

Shifting the focus to customer centric communication

Vincent Joye's starting point was the potential complexity of customer communications with the proliferation of channels, formats, targets, and…

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ED19_KEH

Editorial Days

Building digital loyalty requires a digital focus

“This might seem a bit obvious,” Karsten Ellehauge Haag permits himself a wry smile before continuing; “but I’m sure a lot of you working in the…

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