ED19_Panel

Content planning is still the backbone of the newsroom

Desk-Net CEO Matthias Kretschmer brought together a panel with Christopher Pramstaller, Analyst and Audience Development Editor at Süddeutsche…

Editorial Days

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ED19_CP

Using data to convert occasional readers to subscribers

Analyst and Audience Development Editor at Süddeutsche Zeitung Digitale, Christopher Pramstaller brought a data-driven approach to converting…

Editorial Days

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ED19_ME

How data and analytics convert users into customers

Stories are the tools to create loyalty, but in the search for true lock-in loyalty, Meinholf Ellers explained that the old 'fire and forget'…

Editorial Days

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ED19_TK

How user centric publishing improves reader loyalty

The Frankfurter Rundschau, based in Frankfurt am Main, publishes daily with two regional issues, one national, an online version, and an e-paper.…

Editorial Days

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ED19_VJ

Shifting the focus to customer centric communication

Vincent Joye's starting point was the potential complexity of customer communications with the proliferation of channels, formats, targets, and…

Editorial Days

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ED19_KEH

Building digital loyalty requires a digital focus

“This might seem a bit obvious,” Karsten Ellehauge Haag permits himself a wry smile before continuing; “but I’m sure a lot of you working in the…

Editorial Days

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