Don’t let urgent work and fire drills prevent you from seeing the big picture. The Desk-Net Topics page offers you a structural overview of your content topics, so you can keep steering the ship in the right direction. Moreover, this view lets you have complete control over your operational content scheduling.
A STRUCTURAL CONTENT OVERVIEW
Mirror your content strategy
Stop using inefficient spreadsheets to reflect your content strategy.
The Topics feature gives you a structural overview of your content, including the core dimensions of your strategy, such as converting topics or buyer journey phases.
Break down your core dimensions into multiple levels, ensuring the organizational vision and leadership buy-in for your content operations.
COVERAGE AND CAMPAIGN PLANNING
Orchestrate campaigns or major news coverages
Get a bird’s-eye view of your public coverage — from elections to marketing campaigns — as well as upcoming content.
Break down all relevant initiatives, key events, and news under a specific topic.
With our simple drag-and-drop interface, you can quickly move your entire coverage schedule or campaign in real-time.
OPTIMIZE CONTENT SCHEDULE
Avoid scheduling conflicts
Assign undated stories to specific publication dates by dragging them onto the date grid, or re-schedule previously scheduled content pieces.
You can even drag and drop an entire campaign (with all of its associated content) to new dates.
Adjust the view to fit your exact needs
Need to see the content of your election coverage or Christmas campaign as it relates to a specific persona/audience? Just filter the campaign content by persona/audience in a matter of seconds.
Use Desk-Net’s comprehensive filtering options to generate the exact view of your strategy that you need. Print it as a PDF file to share it with your colleagues.
Organize your topics
Enter a comprehensive briefing, description, or link to a related content file to add identifying information to each and every topic.
Stay organized by assigning your key topics with a #hashtag and different colors.
Notice a sub-topic that serves your audience's needs better? Turn it into a key topic by simply dragging & dropping it to the designated area, ensuring your team generates enough content for it.